Commercial
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MA Luxury Brand Management
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Course overview
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Starts: Sep 2024
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Duration: FT 1 year
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Mode: Full-time
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Fees: UK: FT £9,250 / INT: FT £18,000
Ideal for: experienced professionals looking to understand the global success factors of smart luxury
Redefining luxury for Industry 4.0.
Our master's in Luxury Brand Management will enable you to blend design thinking and innovation models to redefine the luxury sector for the customer of tomorrow. Armed with customer market data, you will engineer new ways to influence the relationship between luxury brands, high-value services, consumer and market behaviours.
In a recent survey, our postgraduate courses scored 91% student satisfaction for creativity and design, and 93% satisfaction overall.*
*Source: *Postgraduate Taught Experience Survey, 2020
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Why study this master's in Luxury Brand Management ?
- Help redefine the contemporary fashion marketplace
- Become a decisive leader
- See your creative visions come to life
- Tap into exceptional industry connections
- Explore factors behind disruptive movements in smart luxury
- Augment your skill set to stand tall in a highly competitive sector.
In our unique MA Luxury Brand Management course in London, you will marry creativity and innovation models with an in-depth understanding of the success factors behind smart luxury and the products, services and experiences that have arisen as a result.
With the advent of new technology, luxury markets are more competitive and complex than ever. You will explore the context and influences behind these shifts and help redefine what luxury means in a global context and in the era of Industry 4.0. You will learn to effectively analyse customer market data and really get under the skin of the luxury customer of today and tomorrow.
Do you wish to master the tools and strategies to thrive as a decisive leader in the global luxury market? Once you’ve graduated from our one-year Luxury Brand Management degree, you’ll have everything you need to launch and accelerate a successful career in the world of luxury, whether it's in fashion, travel, wellbeing or other areas of future luxury.
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Key study topics
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Develop knowledge and research on the luxury sector, especially emergent markets in the BRIC countries, as well as current lead sectors in Europe and North America
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Develop a framework for designing a unique brand concept and identity supported by a branding strategy for generating commercial, social and environmental value
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Explore the context, scale, scope and shift in strategies within the luxury landscape – its territories, economics, design style and experiential influences
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Define ‘future luxury’ in the 21st century in terms of products, services and experience
Learning outcomes
After studying for your MA in Luxury Brand Management, you will:
- Have the confidence and experience to accelerate your career in luxury brand management
- Have the capacity to evaluate in-depth data to paint a clear picture of the future luxury customer
- Marry design thinking with innovation models to help redefine what luxury means for the customer of tomorrow
Access expert talks:
Industry leaders discuss creativity, technology and innovation
Introducing the In Conversation series
Paul Sternberg, Director of Postgraduate Studies, gives you a warm welcome to the In Conversation series.
Speakers from across the creative spectrum talk to him about how they've overcome obstacles to turn ideas into reality and shape their own futures.
