Ravensbourne x Kopparberg competition

What’s it all about?

Kopparberg is one of the most loved drinks brands in the UK. Its range of ciders, seltzers and spirits are enjoyed across the country by millions of people each year, with over 140 million bottles sold per year in bars, pubs and supermarkets.

Originally founded in Sweden in the 1880s, in a town called Kopparberg, the brand launched in the UK in the early 2000s.

Following the successful launch of their first limited-edition Mixed Fruit Tropical Cider bottle in 2020, they are now giving YOU the chance to create their next limited-edition bottles, slated to hit the shelves in 2022.

Do not miss this opportunity, which is exclusively available to Ravensbourne students!

Sign up now

To sign up, fill in this form.

To enter and submit your designs, email your submissions via free WeTransfer to iona@herebedragons.co

Please ensure you save all files with your full name to ensure that they're attributed to you. You'll receive a notification letting you know when the files have been downloaded. 

All entries must be submitted by midnight on Tuesday 10 August 2021

Kopparberg wants you to create a set of limited-edition labels for their three most iconic cider bottles:

• Strawberry and Lime
• Mixed Fruit
• Pear

The designs must capture the spirit of the brand’s ‘Free to be’ attitude and its latest ‘To firsts that last’ campaign.

Describing its campaign, the brand said: “Kopparberg lives by a ‘Free to be’ attitude. This means that we believe in and show the power and value of freedom. We celebrate our free and independent attitude to life, seeking to create and enjoy refreshing moments that become memories that last. We have brought this all to life in our new campaign ‘To Firsts That Last’.”

Outlining what it is looking for in the designs, it added: “A good reference is our previous Mixed Fruit Limited Edition, which had a different look to our normal labels. Using design cues inspired by its vibrant tropical taste, and patterns and line drawings true to our brand roots, the variant was clearly a limited-edition product, whilst still being identifiable as Kopparberg.”

Download Kopparberg assets

All the Kopparberg assets are available to download, including the logo and templates.

The brand is handing over creative control to you, but your design must include the following:

• The Kopparberg logo must always sit on black.
• The difference in flavour variants must be clear: one bottle is Strawberry & Lime, one is Mixed Fruit, and the other is Pear.
• There should be a clear descriptor for the name of the flavour.
• Flavour cues (such as fruit illustrations) should be included, though you can be inventive as to how you do it. The colours most recognised by customers are red for strawberry, green for pear and purple for Mixed Fruit.
• Please include ‘ALC. 4.0% VOL’ on the front of the label (it doesn’t have to be in a circle).
• The design must include the text ‘Limited Edition’ above the Kopparberg logo, as it did in the Mixed Fruit Tropical design.

The prize

Exposure – The labels with your design on will be printed an estimated 27 million times across the UK, and will be on sale in nearly every supermarket and corner shop, sold in bars, and spoken about on social media from the start of 2022.

Experience – As well as this, Kopparberg will also offer you a two-month paid placement with their lead creative agency Neverland, across the Summer of 2022 – giving you the chance to work with some of the best creatives and designers in the UK ad industry.

A thank you - As a final piece of the prize, Kopparberg will also pay off a year of your tuition*.

*Domestic only, up to £9,250

Submission

As part of your submission, Kopparberg is keen to understand how your experiences, stories and the memories you have made with the brand have inspired your work.

You can share this with them by submitting mood boards, initial design concepts, a short film, or any other method.

Submit initial ideas via Padlet

Students can submit initial ideas and work in progress for feedback from the Sunday 1 August 2021 via Padlet.

Deadline for submissions

Once you’re ready your work will be submitted to Kopparberg and Neverland for judging. These must be submitted by midnight on Tuesday 10 August 2021.

The panel of marketing and creative leaders will review your work and offer feedback.

The winner will be announced in August 2021.