Zaid Al‑Zaidy

Zaid is a brand and communications expert with over two decades of experience across some of the world’s most iconic brands, both client and agency-side.

At Unilever, Zaid helped make dreams come true with the promise of the Lynx Effect. Over in adland, the scent of success followed him across senior strategic roles at some of the world’s most prestigious agencies including Mother, TBWA and McCann London, where he was CEO. 

Zaid is a huge believer that in marketing every touchpoint matters and it’s no surprise therefore, that in 2018 he co-founded The Beyond Collective, a micro-network of specialist agencies spanning strategy, design, advertising, media, social and production, where he is currently the Group CEO.

 As well as being a Governor at Ravensbourne University, Zaid is an elected member of the Council at the Institute of Practitioners in Advertising and appears regularly as advisor to Alan Sugar on The Apprentice.

 He holds two master’s degrees from the University of Cambridge and London University’s School of Oriental and African Studies.