Student-business case studies

BA (Hons) Advertising and Brand Design students and Outernet London, the new immersive media and entertainment district, joined forces to showcase student's work on the world’s largest LED screens as part of an epic broadcast experience.

The chosen work will be displayed digitally on the screens and physically in the spaces across the Outernet district. Motion graphics, animation and film will be fused with physical objects and printed materials to bring the students’ concepts to life. Ravensbourne joins impressive Outernet partners that already include legendary film director Ridley Scott and the world’s leading men’s lifestyle brand, GQ. 

Outernet London will launch in October 2021, beginning a global roll out with further sites planned in LA, New York, Europe and Asia. 

Driven by 23,000 sq. ft of floor to ceiling 8K screens, brands will be able to tap into the value of the immersive media environment on a scale never seen before. Outernet London is projected to become one of London’s most visited attractions, with a potential footfall of over 100 million people per year.

As part of an annual denim innovation project with global denim trade show, Kingpin’s Show, Ravensbourne’s second year BA Fashion students were challenged to create a complete denim brand in just ten weeks, by global denim trade body, Kingpin’s Show.

Working in groups from the design and branding-based courses, students were given access to fabrics from some of the most sustainable denim mills across the globe, including Lenzing, YKK and Jeanologica. 

Students responded to the challenge in a variety of ways; one group aimed to better educate their consumers on how to maintain their garments, while another looked to ensure every piece of their collection is fully recyclable, promoting circular design principles.

The collections were unveiled at a private view on Friday 17 January 2020, with a panel of industry experts choosing three collections to exhibit their designs in Amsterdam and New York with project partners Kingpin’s Show.

BA (Hons) Digital Photography students were involved in a two-part collaboration with new start-up, creative communication platform, Lenslife. They were tasked with generating unique photography content and actively participating in a feedback loop for the development and improvement of the new platform.

Lenslife is an image-centric alternative to email and text messengers designed for creatives. Taking into account how many more creative professionals are working from home due to Covid-19, the platform's position in the market has never been more important. Lenslife's offering helps to improve productivity by streamlining the feedback process, making it quicker and easier for creatives to collaborate on visual content remotely.

As part of the brief, students were asked to create a series of five images which could stand alone or be presented collectively. The images needed to follow a story, portraying how a creative professional might use Lenslife and how the platform helps its users to ‘embrace remote work’. Students then pitched the idea to the company’s CEO who evaluated the resolution, composition and image dynamics. 

The second part of the collaboration involved the students contributing to feedback sessions where their input would play a part in the development of the platform as a specialised image-centric collaboration and networking tool.

Lenslife were incredibly impressed with the quality of the students work, especially given it was produced under lockdown conditions. As a result of this, Lenslife will be incorporating several pieces of student content in their upcoming marketing campaign and have expressed that they would like to work closely with a number of students who they felt excelled at the project.