Concept and creative process
Inspired by the silent film era visual joke of a man disappearing down an open manhole, this ident added a more sinister element of a saw, deliberately cutting a circle out of the floor around the hapless '2' so that it plunges to the floor below. Nicely underscored by the music and sound effects, this stop frame animation was a companion piece to the ‘Eerie’ series of BBC2 idents for the BBC Presentation Spring campaign of 1993, also designed and directed by Jason Harrington.