Concept and creative process
A sting for a 'Wild' promo created by Matthew Losasso and Steve Cope. With director of photography, Clive Norman, the designers filmed a wolf, hired from a specialist company, physically dragging a ‘Wild’ logo through the undergrowth of a wood in Oxfordshire. However, most of the stings were created from a combination of specially shot footage from BBC wildlife programmes, edited and composited with the animated logo on Quantel Hal.