Concept and creative process
The brief for the BBC Talent show promo was simply to design a promo for the BBC Talent initiative which included the contact number on the end board. Because the BBC Talent project was all about finding the right personnel, Steven Aspinall felt it was important to convey the contact information clearly but with some creative flair. The business card device bridged these two elements – visually surprising yet essentially informative. In a green screen studio he filmed dozens of people (anyone he could find, mainly staff) walking from left to right and right to left across the shot. He also filmed his own hand holding a blank white card. The selected takes were then post-produced and layered in Flame at BBC Television Centre to create the final result.